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ISM, a Boston-based marketing firm, has appointed Mona Downey to the new position of director of strategic planning and digital Integration. Downey brings nearly 20 years of digital, advertising and marketing experience to ISM, having most recently served as director of consulting for Boston-based Beam Interactive, where she helped lead the agency’s efforts in winning and servicing such clients as Comcast, Procter & Gamble, Puma and Athena Health. Prior to that, she had been the vp, group director at Euro RSCG Circle overseeing the Verizon Small Business account.
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