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I recently spoke to the women of SheSays, a group devoted to getting more female creatives into digital agencies, and showed them some of the more laughable examples of TV commercials from the 1950s and early ’60s, the high time for Mad Men and their equally insane, cleaning-obsessed wives.

An endless spot for Final Touch fabric softener drew lots of laughs. In black and white, it opens on a perfect suburban patio, with two men in whites going off to play tennis while the missuses, both in heels and shirtwaist dresses, stay behind.

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