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NEW YORK Kirshenbaum Bond + Partners has gained a lesser victory after its defeat in the review for BMW’s $70 million-plus national advertising account—the agency’s Dotglu interactive unit will redesign the carmaker’s Web site among other duties.
Dotglu will partner with Omnicom Group’s GSD&M, the Austin, Texas, agency that prevailed in the national ad review, while also handling customer relationship management, direct and interactive marketing, and the redesign of the company’s Internet site, according to the client.
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