Doremus, has hired Jason Luis to head the agency's analytics and marketing operations department. It is a new position. Though based in San Francisco, he also oversees analytics services for clients at Doremus offices in New York and London. Prior to joining Doremus, Luis held a similar post at Black Bag Advertising, where he built the analytics and marketing operations department. There, he developed CRM programs for Del Monte, Pacific Coast Feathers and 24 Hour Fitness. He also acted as a consultant to develop online marketing plans that encompassed paid search.