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Clinical trial company Quintiles has hired Doremus to handle global corporate image duties after a review.
Sources identified the other finalist as Interpublic Group’s Draftfcb in New York. Billings on the assignment, which also includes media duties, are estimated at $15-20 million.
In additional to traditional ads, the Omnicom Group shop will handle digital and customer relationship management efforts. Its first work is expected in the first quarter of 2010.
“Doremus understood our business,” said Millie Tan, chief marketing officer at Quintiles, which is based in Research Triangle Park, N.C.
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