NEW YORK--Doremus has bested Omnicom Group sister shop TBWA\Chiat\Day to land ad duties for the business-to-business portion of Bank of America's account, sources said. Billings are estimated at $20 million.
Masius, here, also pitched the account, but sources indicated that, in the end, the contest was between Doremus and TBWA\C\D, both New York. DraftWorldwide in New York withdrew before final presentations.
Previously, the account was handled by Bozell in New York, which also handles the consumer portion. Bozell did not participate in the review, which was managed by Kiernan Group, a Wilton, Conn. consultancy.