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Don't Call Her a Mommy Blogger

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Many moms use social media to start their own businesses. They take their excellent networking skills and the strong relationships they have built with their social graphs to leverage businesses that ultimately produce revenue. Even amid a roaring recession, moms are actively seeking ways to monetize their blogs and generate additional income through consulting, speaking appearances, filling out surveys, attending meetings and becoming voices for brands. More and more moms are crowdsourcing issues and joining forces to help teach business relationship-building skills.

Here are some rules of engagement for nurturing relationships with social media moms:

1. Provide something of value. This means great content. Help them increase their social currency.
2. Involve them upfront in the marketing idea whenever possible. They know their social graphs.
3. Keep it honest and transparent. Be real.
4. Be clear about what’s in it for her. In this economy, she’s looking for ways to supplement her family’s income—she’s not just in it just for the name recognition.
5. Remember once you start a dialogue, she’s going to want to hear from you. Establish this communication up front.
6. Be respectful of her time. She’s busy.
7. Understand she is looking for a long-term relationship.
8. Be clear up front about disclosure policies.

And remember, you also need a cross-platform strategy. Moms don’t just live on blogs. Brands need to look at their efforts on Facebook and Twitter. How do you tie the conversation together?

And please don’t call her a mommy blogger. She is the social media mom, and is a force to be reckoned with. She’s been given the tools and she’s making the most of them. Brands can learn a lot from her.

Holly Pavlika is managing director for Big Fuel Communications. She can be reached at
hollyp@bigfuel.com.