Doner Blooms With May Account

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W.B. Doner & Co., Southfield, Mich., was awarded May Department Stores Co.’s $65 million broadcast creative services account last Thursday, besting The Richards Group in Dallas.
Along with Doner and Richards, officials from N.W. Ayer & Partners, New York, also presented to the St. Louis-based client on Monday. But Ayer withdrew from the review shortly after the presentation.
Doner will create broadcast advertising for seven of May’s chains–including Filene’s, Foley’s, Kaufman’s, Robinsons-May, Famous-Barr, Strawbridge’s and Meier & Frank–in seven different regions.

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