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Continuing its deconstruction of pizza marketing, Domino’s this week is launching a campaign and a contest around the idea that its pizzas don’t need photo retouching to look appetizing.
In what could be considered a twist on Dove’s Real Beauty campaign, Domino’s has said that all its pizzas in TV, print and online ads will be free of any Photshop-syle trickery.
The campaign, via MDC’s Crispin Porter + Bogusky, also includes a Web site called “Show Us Your Pizza,” where consumers are encouraged to load their own naked pizza photos.
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