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As the auto industry continues to sputter and the big car makers seek a federal bailout, it’s little surprise that media spending in the category has begun to erode.
According to Nielsen Monitor-Plus data, Ford and Chrysler each spent 22 percent less on advertising in 2008 so far, while General Motors’ ad spend dropped 6 percent.
Through July, GM retained its position as the top-spending auto company, investing $1.25 billion in advertising. Third-place Ford shelled out $954 million in the first seven months of this year, while Chrysler spent $593 million, good for fifth place overall.
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