Dole Juices Up Hispanic Campaign

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NEW YORK Dole has launched a campaign to connect with Hispanic consumers in Los Angeles through public entertainment events as well as cash and juice prizes. The company said it could be expanded into other markets.

The campaign’s “Sacandole jugo a la vida” (“Squeeze the most out of life”) tagline is meant relay the message that Hispanic consumers who drink the brand’s juice “place a high value on the moments in life that bring them together,” per Dole.

The

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