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“Ask your doctor” has become one of the stock phrases of American English amid the proliferation of direct-to-consumer ads for prescription drugs. But the sight of doctors in the ads themselves does little to sway potential customers, finds a survey fielded by Princeton Survey Research Associates International for Rodale’s Prevention, Men’s Health and Women’s Health, with an assist from the U.S. Food and Drug Administration.
Seventy-five percent of respondents said the presence of a doctor in an ad doesn’t make the drug seem more effective — up seven percentage points from the number saying so last year.
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