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Want to turn more shoppers into buyers? Then let them touch your products.
That’s the gist of new research from Waleed Muhanna, an associate professor at Ohio State University (pictured). Muhanna is currently examining the link between touch and receptivity to buying. His most recent experiment, last year, tested his hypothesis by having a group of 84 students bid on a coffee mug. The group that was able to handle the mug for 30 seconds bid an average of $5.80
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