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Independent Wieden + Kennedy in Portland, Ore., has added Chrysler’s Dodge business, according to sources.
The brand spent $460 million on ads in 2008 and $170 million through the first three quarters of ’09, per Nielsen.
Agency and client execs either could not be reached or declined comment.
Like the Chrysler nameplate, the Detroit-area operations of Omnicom’s BBDO had handled Dodge.
Chrysler shifted creative duties on its namesake brand to Publicis Groupe’s Fallon. Media chores were awarded to Interpublic Group’s Universal McCann.
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