Dodge Challenger Starring in TNT Microseries

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TNT will launch a microseries on July 22 to promote the Dodge Challenger, while giving consumers a shot to win the new automobile and participate in other promotions.

Lucky Chance is a crime drama that features the Challenger as the protagonist’s car of choice. The series encompasses 20 two-minute episodes running during TV shows Bones and Law & Order. The premiere of Lucky Chance will offer the first six episodes of the series during Bones.

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