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Dockers will advertise during the Super Bowl for the first time since 2002. On Feb. 7, the apparel brand is breaking a new TV spot that uses Shazam mobile technology to allow consumer interaction.
The 30-second ad, dubbed “Men Without Pants,” is part of Dockers’ ongoing “Wear the Pants” campaign, which launched in December. It will run during CBS’ telecast of Super Bowl XLIV, and — in keeping the campaign’s broader theme — address men on the subject of modern masculinity.
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