Do You Value Ideas More Than the People Who Create Them?

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Uh, oh. It seems the Open Source Movement has crept into the halls of ad agencies and has now started to shape the way we farm for ideas internally. But instead of user-generated ideas, it is everyone-generated ideas. And this movement has many followers drinking the Kool-Aid.

In fact, clients are in line for refills. Let’s face it, most of them will pry an idea from a dead man’s hands if they think it will sell product.

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