Do Cannes Winners Translate to ROI? Oui!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Now that those celebratory late nights at the Gutter Bar are behind us, it’s time to take a more clear-eyed view of whether all that award-winning work at Cannes delivered on the objectives set by the people who actually bankroll the stuff.

Advertising’s annual sojourn to the South of France, known officially as the Cannes Lions International Advertising Festival, has long been a glamorous agency-centric toast to creativity and craft. But in 2003 a funny thing happened on the way to the Croisette; Procter & Gamble, a company not then known for flashy work, sent its top marketing execs to the festival.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in