DMB&B Picks Up Southern Comfort's European Account

D’Arcy Masius Benton & Bowles has won the pan-European ad assignment for Brown-Forman Beverages Worldwide’s Southern Comfort.
The agency bested two other finalists, J. Walter Thompson Worldwide and Bates Europe, for the estimated $10-15 million account. DMB&B will handle creative and all media duties on the account through its London office.
While DMB&B will “work closely with Brown-Forman’s agents and enterprises in each market,” according to an executive at the distributor in Louisville, Ky., the appointment does not affect agency relationships in the U.S.