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Pepsi will scratch out a new experiential marketing campaign, as it is dubbing August the “Month in the Mix.” The No. 2 cola brand is targeting the urban millennial generation by hitting clubs at select cities.
“Month in the Mix” will kick off with a ‘blue carpet’ event in Times Square, New York, at a popular club called Arena on July 31. Renowned hip-hop artists like Clinton Sparks, DJ Drama, DJ Enuff and DJ Pharris will appear at the events, which will pop up at clubs in Atlanta, Chicago, Detroit, Los Angeles, Miami, St.
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