Disney Wants to Trademark 'SEAL Team 6,' Name of Bin Laden Hit Unit | Adweek Disney Wants to Trademark 'SEAL Team 6,' Name of Bin Laden Hit Unit | Adweek
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Disney Wants to Trademark 'SEAL Team 6'

Real-life Navy unit killed Osama bin Laden
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"SEAL Team 6" is the name of the elite Navy squad that killed Osama bin Laden in a raid in Pakistan earlier this month. But could it also be the name of an animated feature coming to a theater near you?

It might be if the Walt Disney Co. gets its way. The Mouse has applied for a trademark on "SEAL Team 6" for a variety of uses, according to the Associated Press

Three applications, filed two days after the May 1 raid, state that the company would like to use the name "SEAL Team 6" on Disney clothing, in entertainment and educational services, and on toys.

Will Disney succeed where others have failed? In 2002 and 2004, NovaLogic of Calabasas, Calif., tried to trademark "SEAL Team 6" for computer and video game purposes and for games and action figures, according to the Military Times. It dropped the request in 2006.

In 2003, Sony Corp. applied to trademark the catchphrase for the U.S. invasion on Iraq, "shock and awe," for use as the title of a video game. The application, filed the day after the raid, was later abandoned.

War may be hell, but this is business. And it's possible Mickey and Co. proves to be as tough a combatant as the team whose name it wants to co-opt.