Disney Takes Jonas Bros. to the Movies

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LOS ANGELES The Disney Channel, looking for another High School Musical-size franchise, has put budding superstars The Jonas Brothers into a musical TV movie called Camp Rock, which debuts June 20. And for the first time, the cable network is buying ad time in theaters, via a deal with Screenvision.

The 30-second spot will air through June 19 before all G- and PG-rated films in the current moviegoing season. This will give the effort “prime advertising real estate with the maximum exposure possible in cinema in terms of available audience for viewing,” said Mike Chico, Screenvision’s evp, sales and marketing.

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