Disney Characters Grace M&M's | Adweek
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Disney Characters Grace M&M's

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NEW YORK Consumers can now order a special selection of M&M’s featuring nine Disney themes, via a deal between candy maker Mars Direct and Disney Consumer Products. The candies are being called: My M&M’s Memorable Moments.

“This collaboration with Mars and My M&M’s adds a real fun element to celebrations everywhere in a whimsical way that only Disney can deliver,” said Lance Gatewood, vp of food, health and beauty for Disney Consumer Products, in a statement. “It also allows us to continue offering families new confectionary products that fall within Disney’s food guidelines.”

Each of the nine Disney blends features five different colored candies with various characters and sayings. The blends include classic Mickey Mouse, Winnie the Pooh, Disney-Pixar’s Cars and Toy Story, Disney Princess, Fairies, High School Musical and, for ‘grown-up’ occasions, Disney Princess Wedding and Disney Babies (with baby Mickey and Minnie).

The Disney branded My M&M’s can be ordered online through www.mymms.com/Disney. They are available in Disney-themed 7-oz. bags (three bag minimum, SRP $12.99/bag), in bulk five-pound bags (SRP $140) and in an old-fashioned candy dispenser filled with the chosen blend (SRP $59.99).

Source: Brandweek.com