DISH Network's CMO Steps On Toes, Wins Subscribers

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Earlier this month, as part of its core offerings, DISH Network began offering high-definition satellite TV—for free. Soon after, DirecTV (a larger rival) stepped up to offer the same thing. Such aggressive promotional maneuvering is typical for CMO Ira Bahr, who had been DISH’s svp, marketing, before doing a stint as COO of pay-per-view company New Frontier Media, then returning to take DISH’s top marketing job in 2009. Bahr’s gloves-off competitive style has paid off in the scrappy, highly competitive world of satellite TV.

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