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Satellite TV carrier Dish Network has awarded independent Horizon Media planning and buying chores for TV, radio and out-of-home channels after a review, the agency and client have confirmed.
Ad spending on the assignment moving to Horizon totaled $270 million in 2009, according to Nielsen. The incumbent was Compass Point Media, a unit of Interpublic Group’s Campbell Mithun.
Given the client’s extensive use of direct response advertising, Horizon’s DR group will manage the business and guide Dish’s overall media and marketing strategy, as well as buying and analytics.
“The media landscape today provides great opportunity for innovation and creativity in the planning process, and we look forward to leveraging our best-in-class direct response practice to achieve Dish Network’s immediate sales goals,” said Gene Turner, Horizon’s svp of direct marketing.
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