Dish Network has selected Barton F. Graf 9000 as its creative agency after a review that began in May.
The New York agency, founded by former Saatchi & Saatchi New York chief creative officer Gerry Graf last year, is the satellite TV provider’s first AOR in the last six years after the marketer worked in-house and with outside shops on a project basis.
In 2010, Dish spent $250 million in measured media, according to Kantar Media. The current review did not include media planning and buying, which moved to Horizon Media last summer.
“Our engagement of BFG9000 is one key part of our march toward more aggressive growth across our multichannel video, Blockbuster, and bundled broadband business,” Ira Bahr, Dish Network’s chief marketing officer, said in a statement.
In April, BFG9000 lured Wieden + Kennedy creative Eric Kallman, the copywriter who was half of the team behind the Old Spice "The Man Your Man Could Smell Like" campaign, to the shop as an executive creative director. Kallman worked with Graf, who was previously ecd at TBWA\Chiat\Day in New York on Skittles and Starburst. BFG9000's other clients include online travel site Kayak, Diageo’s Smithwick’s ale, and Babyganics household products.