Discovery Taps ThingLink to Bring More Interactivity to Its Websites
Media firm plans to use tech for editorial and native ads
Discovery Communications has inked a deal with ThingLink as the media giant looks to bring more visualization to its websites—and its burgeoning native ad business.
ThingLink is a Finnish company that has quickly proven popular among publishers and advertisers, as it helps with their needs to embrace an more image-centric Web. The startup’s technology promises to helps sites and brands make their images more interactive by inserting graphics, social sharing functionality, videos, etc. directly within digital images.
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