Discover Returns to the Super Bowl for the First Time Since Card's 1986 Launch

But credit card rivals continue to skip Big Game

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Discover is back on the Super Bowl this year, for the first time since the credit card was launched in 1986 with its "Dawn of Discover" ad.

Within the credit and debit card category, Discover is the only marketer making an appearance in the Big Game this year, and the brand's senior vp of brand and acquisition, Julie Loeger, said it was a no-brainer.

"It was a really easy decision. We have big news for consumers and the Super Bowl is a fabulous platform through which to tell it to them," she said about the brand's current offering of free FICO credit scores to eligible card users, which is the focus of the spot.

The humorous commercial, which Discover won't release until Sunday afternoon right before the game, was created as part of Discover's "We treat you like you'd treat you" campaign.

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