DirecTV's "Cable Effects" and P&G's "Best Job" took the highest honors at the 2013 Association of Independent Commercial Producers' annual awards show Thursday night.
"Cable Effects," won Best in Show for an advertising campaign. It included three spots: "Funeral," "House," and "Platoon," the last of them starring Charlie Sheen. The don't-let-cable-happen-to-you series was created by advertising agency Grey, and directed by Tom Kuntz, with production house MJZ.
"Best Job" won Best in Show for a single commercial. The Olympics-themed paean to mothers around the world was created by Wieden+Kennedy Portland, and directed by Alejandro Gonzalez Inarritu, with production house Anonymous Content.
MJZ won eight awards, the most of any production company this year, including its work for DirecTV as well as for Old Spice, Carlton Draught, Puma, Volkswagen and Snickers. Biscuit Filmworks followed with six, for work with brands like Southern Comfort and Jordan.
The most awarded director was Rattling Stick's Ringan Ledwidge, who won five awards, four of them for Axe's "Susan Glenn," created with BBH New York, and one for The Guardian's "Three Little Pigs," created with BBH London.
Titled "The Art and Technique of the American Commercial," AICP's annual show celebrates the year's best ads and the production companies that shot and produced them.