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Lead creative duties on DirecTV have shifted from Deutsch/LA to the shop’s New York office as the Interpublic Group agency hustles to meet the demands of a client that’s now largely based in New York.
The shift, which the client confirmed, also comes as fellow DirecTV shop Grey produces work that goes beyond the scope of its direct marketing/customer relationship management assignment and overlaps with the brand image brief of Deutsch, according to sources.
WPP Group’s Grey in New York joined the roster in the fall; Deutsch has handled lead creative and media duties since 2006.
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