Direct Marketing Pros Acquire Creative Shop: Herring/Newman Gets McMath & Gross To Beef Up Broadcast Ad Talents

SEATTLE – Herring/Newman, a direct marketing shop that over the last two years has been expanding into general market advertising, has acquired small creative agency McMath & Gross. The move is meant to enhance H/N’s broadcast advertising capabilities.
‘Every major advertiser is rethinking the way they advertise,’ explained Phil Herring, president of the $38-million shop. For some that’s meant more direct marketing and a move to smaller shops willing to handle the whole package. ‘Many clients spending 75% on brand advertising and 20% on direct, flipped that equation,’ Herring said.