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NEW YORK Auto insurance firm Direct General has consolidated its advertising, media, interactive and public relations chores with independent Cramer-Krasselt following a review.
The work had been split among various shops, and the client spent slightly more than $12 million last year in major measured media, per Nielsen Monitor-Plus. Factoring in non-traditional media chores and PR, the assignment is worth close to $20 million annually.
Based in Nashville, Direct General provides insurance to high-risk and low-income consumers.
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