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DiNoto Lee has added three new clients in as many months–Upoc, Qtopics and NetCreations–with combined billings of more than $30 million.
Each assignment encompasses creative and media duties. (DiNoto Lee uses outside shops to buy media). The new clients selected the New York shop based on chemistry and past work for Icast.com, Dash.com and others.
Upoc, a New York wireless-communications company, chose DiNoto Lee over two other undisclosed shops, said Greg Clayman, vp, marketing. The shop will create both consumer and business-to-business advertising.
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