Matthew Jacobson, who most recently headed design for singer Jack White’s Third Man Records label, has been named to the newly-created job of vp, group director to lead design for the Chicago and San Francisco offices of Digitas.
At Third Man, Jacobson designed records for The White Stripes, Beck, Jerry Lee Lewis and The Raconteurs. Prior to that, he freelanced at design studios like Pentagram, Eight and a Half and Number 17. Jacobson has also held positions as a svp/creative director at Team Detroit, creative director at Chicago agencies Bagby + Co. and art director at Cramer Krasselt.
Jacobson reports to Kevin Davis, executive creative director at Digitas, Chicago, which works for clients like Sprint, MillerCoors, Whirlpool and its Jenn-Air brand. In June, the Publicis Groupe digital unit opened in San Francisco, handling Taco Bell and eBay from that office.
Jacobson’s hire follows other Digitas creative appointments last summer. In New York, the agency brought in Doug Speidel as svp, creative and Fritz Desir as vp, group director, head of experience design. Speidel has been an ecd at MRM Worldwide and Desir, a director in experience strategy and architecture at Tribal DDB.