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There’s no question that investors view the digital out-of-home sector as poised for growth. According to a Peachtree Media Advisors analysis of mergers and acquisitions activity in the out-of-home sector, the largest portion of capital invested was in digital out-of-home networks.
In total, there was $556 million of reported mergers and acquisitions transaction value in out-of-home, with $340 million in digital out-of-home; $98 million in static out-of-home; and $118 million in moving, ambient and experiential out-of-home.
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