Digital Has an Ad Problem and Lots of Solutions

But which technique is best for the online environment?

It’s Advertising Week, which means it’s time for a barrage of panels full of questions like “Are banners dead?” and “Native advertising: the wave of the future?” And while some will dismiss this chattering as manufactured drama, the proliferation of these existential questions is a solid indicator that the digital publishing industry needs to change, especially if it ever wants to cash in on that brand advertising everyone’s been waiting for.

The problem is, everyone has a different opinion on how to do it, ranging from way bigger banners to customized ads in lieu of banners (i.e.,

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