Digital Broadcasting Group Offers a Web-Style Upfront | Adweek
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Digital Broadcasting Group Offers a Web-Style Upfront

Producer of Kiefer Sutherland-vehicle The Confession
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Digital Broadcasting Group, the online video ad network/production firm behind the new Kiefer Sutherland-starring Web offering The Confession, announced a handful of new original series on Thursday at an upfront-style event in New York, including a reality show about a celebrity DJ, yet another dance competition and an '80s-themed reality program.

Among the new projects unveiled in the hope of enticing video-hungry advertisers was In the Booth, a proposed 15-episode series that would provide behind-the-scenes looks at the life and work of Tiesto, a celebrity DJ who performs before packed stadiums. That project is being shepherded by Believe Entertainment Group, one of the companies behind the new LeBron James-starring animated series The LeBrons.

DBG is also seeking sponsors for Step on the Bus, an Endemol-produced series following two buses touring the country seeking dance talent. That show seems aimed at capitalizing on the success of LXD: The Legion of Extraordinary Dancers, which has run for several seasons on Hulu, as well as Yahoo and Electus’ Ready, Set, Dance.

Also in the reality vein is House of 86, a reality series which will place four 25-year-olds in a home where they’ll be forced to live like it’s 1986 (the year of their births)—no doubt meaning bad fashion and a shared Macintosh Plus on their kitchen table.

While 86 is still minus sponsors and distributors, DBG is further along with Outspoken, a new sports interview series it unveiled on Thursday. That show, hosted by former NBA star Rick Fox, is set to air on Fox Sports Television Network, as well as on the Web on DBG’s network.

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