Digital Billboards Transitioning to 'Anti-Static' Phase

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Large digital billboards are slowly transitioning to a new phase that might be referred to as “anti-static.” Campaigns are becoming increasingly interactive, allowing both consumers and advertisers to instantly manipulate imagery and information. Texting, news flashes, countdowns, competitions and snapshot postings are all part of executions. And customers involved in the activities range from local clothing stores and McDonald’s franchisees to major brands like Coors Light and JVC.

“Local advertisers love it because it’s cost-effective, and the national people like it because they can purchase a national buy in major cities and control it centrally,” explained Tony Alwin, svp of creative marketing of Clear Channel Outdoor.

That

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