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In case critics of digital billboards didn’t notice the first two studies that show digital billboards are “safety neutral,” a third study was released Thursday (Nov. 19). Conducted by Philadelphia-based Tantala Associates in Cleveland, Ohio, the study is the largest study of digital-billboard safety yet conducted.
Tantala analyzed eight years of traffic accident data—more than 60,000 accident reports from the Ohio Department of Transportation—for the same seven digital billboards it examined in the 2007 study. In addition to the two Cleveland studies, a separate study was conducted and released earlier this year for Rochester, Minn.
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