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This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year

Pereira & O’Dell adds Airbnb to impressive roster

Photo: Chris Gaede


Specs
Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder
What Advertising and communications agency
Where San Francisco offices

Its founders’ roots are in digital, but Pereira & O’Dell has managed to excel in traditional advertising as well. The proof is in “The Beauty Inside” campaign it created for Intel and Toshiba, an episodic social film that swept Cannes, winning three Grand Prix; and the “Stay Together” family portraits it developed for Skype, which also had strong digital components. Not bad for an upstart of an agency that was created in 2008 after Pereira and O’Dell left AKQA. The shop just added Airbnb, which joins marketers like Skype, Mattel, Henkel, Fox Sports 1, Fiat, Reebok and The Los Angeles Times.

 

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