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NEW YORK Diet Coke has long associated its brand with style and entertainment. Now it’s kicking off a new program that it hopes will continue this by melding branded entertainment with the latest in digital syndication strategies.
The “Style Series presented by Diet Coke” starts Tuesday with appearances by singers Robin Thicke and Rihanna and designer Cynthia Rowley. Fans can watch the show on billboards in Times Square, through their mobile phones, online at Diet Coke.com
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