Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Acquires U.S. Latino Marketing Duties for Hyundai Motor America
DALLAS–Hyundai Motor America has hired Dieste & Partners here to handle its charged up Latino account.
The business, estimated by industry sources at $3-5 million, gives the agency a coveted automotive marketing account, plus the impetus to conclude a discussed merger that will open a West Coast affiliate of Dieste.
“Hispanics are very oriented to imported cars,” said agency managing partner Warren Harmel. “And a lot of segments they’re buying in are the smaller economy cars, so this is a real opportunity for growth.”
The South Korean automaker, with U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in