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Insiders say fast-food marketing is a blood sport, and Burger King and its CMO Eric Hirschhorn are in the thick of it. Just ask Billy Eichner. On Oct. 12, the caustic comic cried foul on Twitter in the wake of a BK ad that was uncannily similar to Eichner’s shtick.
Hey @BurgerKing-thanks for stealing my act for ur new commercial!! Except its not as funny & everyone knows u stole it. GET YOUR OWN IDEAS.
— billy eichner (@billyeichner) Oct.
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