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Dickies aims to give its clothing a higher purpose in a new ad campaign. The manufacturer of work, school and outdoor apparel unveiled its new brand campaign today, which focuses on the real stories of several American workers.
The campaign features individuals from around the country in a variety of jobs, with the common connection that they all wear Dickies apparel. Tagged “Wear with Purpose,” the ads feature a motorcycle stunt rider, a plumber, a tire shop owner and car fabricator.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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