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Spirits marketer Diageo has put its U.S. media assignment into review.
The company spends approximately $130 million on ads annually in the U.S., per Nielsen.
The incumbent on the account is MediaCom, a unit of WPP Group. Sources said the shop would defend, but the agency declined to comment, referring questions to Diageo. Reps there did not respond to queries.
MediaCom won Diageo’s U.S. media chores after a consolidation review in 2001 that also included CIA Medianetwork, a predecessor to Mediaedge:cia.
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