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CHICAGO Christian McMahan, a former Diageo-Guinness USA executive, will take over the marketing reins for Heineken USA. He succeeds departing CMO Ken Kunze.
McMahan will join the company on July 14. He spent six years overseeing Diageo’s beer portfolio, which includes Guinness, Red Stripe and Smithwick’s. His most recent title was vp, marketing for Diageo North America. He previously served as brand director for the Smirnoff and Captain Morgan spirits brands. His other stints included regional marketing duties, which gave him experience in establishing relationships with distributors and with buyers for bars, restaurants and nightclubs.
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