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LOS ANGELES Bucking the trend toward agency contraction, independent David & Goliath is launching an office in London, its first location outside its headquarters here.
D&G will open a London office to service Kia Motors’ creative business in Germany in tandem with Innocean Worldwide, the carmaker’s in-house shop, which has European operations in Frankfurt, and will oversee media, account management, strategy and other chores. D&G will also establish an outpost in Frankfurt.
Kia has long been D&G’s showpiece domestic account and by far its largest assignment since the shop launched in 1999.
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