Interpublic Group's Deutsch/LA has won the pitch among roster shops for Snapple brand beverages, according to Dr Pepper Snapple Group.
Snapple spent $25 million last year on U.S. measured media (not including Internet spending) and $15 million through July 2008, per Nielsen Monitor-Plus.
"We're incredibly excited about bringing this brand to icon status," said Mike Sheldon, president of the Marina del Rey, Calif.-based shop. "The work we showed will be talked about for years to come."
"We couldn't be happier about furthering our relationship with the Dr Pepper Snapple group beyond the Dr Pepper brand," Sheldon added.
Sheldon said creative would be led by president and CCO Eric Hirshberg and Chris Ribeiro, svp/group creative director.
Other roster shops that contended were: MDC Partners' Cliff Freeman and Partners, New York, the incumbent; Laird + Partners, New York; and WPP Group's Y&R, San Francisco.