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LOS ANGELES Interpublic Group’s Deutsch/LA has won lead agency status on Cadbury Schweppes Americas Beverages’ Dr Pepper following a review, the client has confirmed. Ad spending on the brand was $35 million last year, down from $45 million in 2006, per Nielsen Monitor-Plus.
The win, which excludes Fountain Classics and Diet Dr. Pepper, represents Deutsch’s first foray into the carbonated soft drinks category.
“We looked at a number of agencies, and each of them brought its own unique vision to the project,” said Sean Gleason, client svp, in a statement.
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