Deutsch/LA CEO Mike Sheldon, who has been seeking a digital chief for a year, today poached a partner out of Crispin Porter + Bogusky.
Winston Binch, who was a partner and managing director of interactive at Crispin in Boulder, Colo., becomes chief digital officer at the Marina del Rey, Calif., office of Deutsch. He’ll be a partner at his new shop as well. He starts April 25.
About 190 of Deutsch/LA's total staff of 430 are digital specialists, and Binch will focus on leading them. Top clients at the Interpublic Group agency include Volkswagen of America, HTC, and Sony PlayStation.
“Digital has exploded for us” in recent years, said Sheldon, noting that nearly all of his clients use the agency for digital assignments. “He’s going to be in charge of all of it."
Binch spent six years at Crispin, working on brands such as Microsoft, American Express, Burger King, Old Navy, and Coke Zero. Most recently, he focused on new business development. Earlier in his career, he worked on Nike at R/GA.
